Company is BornToBeSassy, LLC based in Alabama, USA.
“Company,” “We,” and “Our” refers to BornToBeSassy, LLC
“Website” refers to BornToBeSassy.com
“User,” “You” refers to those visiting and accessing Website as well as current and prospective customers of Company.
“Personally Identifiable Information (PII)” refers to information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household
The Categories Of PII Collected
Company collects a range of PII from various sources. Here, we outline both the kinds of PII collected as well as how it is collected.
PII Provided Directly To Company
When User interacts with Company, whether through the use of Website, placing an order, contacting Company via phone, email, or other means, by creating an account, or signing up for our newsletter, among other interactions; various kinds of information is provided by User. Such information may include name, email address, phone number, mailing address, payment information, and IP address. User warrants that they are authorized to provide any PII supplied to Company.
PII Provided To Us Through Service Providers
PII You Post
Information publicly posted, for example when leaving a review for a product may be publicly available. Therefore, care should be taken concerning what kind of information is included in reviews and other publicly available information.
PII We May Get From Others
We may get PII from service providers and third parties to conduct our business more effectively or market Company products and services. For example, we may use customer validation or data enrichment services to ensure that we have accurate shipping information or to attain a better ad targeting profile of a User to send them digital or direct marketing messages. We may also get PII about you from other customers, for example, if someone purchases a gift card for another User.
PII We May Get On Our Own
Company may collect User PII from publicly available sources and the public domain.
Information Automatically Collected And Cookies & Related Technology
When User visits Company Website, Company automatically collects various kinds of PII. The uses of this information, whether it be logs, device information, or the via the placement of cookies and tags ranges from being able to effectively run Company Website and avoid abuse to being able to more effectively market Company products and services to both potential customers as well as past customers. PII automatically collected by Company may include IP address, MAC address, browser, device, location, and operating system type, among other information.
Cookies are snippets of data stored on your computer or mobile device when accessing a website. The uses of cookies range from those that help identify users, ensure preferences and account login information are maintained, or identify users as they browse the web for targeted advertising.
Company also engages various technology and advertising partners who may also collect PII from Users via their own cookies present on Company Website. These cookies are subject to the policies of these respective companies.
Categories Of Cookies Utilized By Company
Essential cookies help Company operate its website, are essential and are therefore always in use. These cookies might assist in identifying User choices when it comes to accounts and cookie choices as well as to prevent abuse of Company Website.
Performance, Functional, And Analytical Cookies
Performance, functional, and Analytical cookies help to improve the functionality and performance of Company Website and may include cookies relating to basic analytics, cache, and speed, among other uses. Blocking cookies of this type may affect the performance and experience of the website.
Advertising And Social Media Cookies And Pixels
Advertising cookies collect User information that makes tailored and targeted advertising possible in addition to the ability to measure advertising performance. Social media cookies allow User to connect to social media platforms and share content from Company Website. Blocking these cookies may diminish the relevance of the advertising you are served and limit your ability to share content and make use of linking to varying social media platforms. Advertising and social media cookies are generally provided by other companies and are therefore subject to said companies respective privacy and data protection policies.
While Company does not recognize “do not track” signals at this time, User can make use of cookie blocking functionality offered by many browsers to limit the kinds of cookies utilized by Company.
The Cookies We Utilize
Below is a chart of the cookies Company utilizes but note that this may not be an exhaustive list but represents the kinds of cookies used.
Essential Cookies (Strictly Necessary)
Security focused cookie to prevent cross-site forgery. Provided by our eCommerce platform.
Load balancing cookie.
Provided by Company, to track whether User has placed item in cart.
Cookie provided by Cloudflare for website security and performance. Does not store PII.
Cookie provided by Company to store user preferences.
Performance And Analytical Cookies
Advertising And Social Media Cookies And Pixels
How Collected PII Is Used
PII provided to Company is used for a variety of purposes including the following:
To respond to inquiries;
To manage User accounts;
To operate, improve, and maintain Company Website and business such as through analytics;
To run contests and sweepstakes;
For processing of payments;
To provide products and services and fulfill orders;
For the provision of marketing communications including via email, text, and phone; and
To employ a variety of advertising including targeted ads based on interests and other data markers as well as tracking and measurement.
How Collected PII Is Shared
Company does not disclose User's PII to third parties, except in the following scenarios:
To companies and vendors that provide services to us or perform functions on our behalf and have agreed to use your information only for the purposes we delineate, to include payment processors, shipping services, and marketing and advertising services, among others;
To unrelated entity partners and companies to engage in joint marketing activities;
When we believe disclosure is appropriate to comply with applicable law, legal process, and regulatory authorities;
When we believe disclosure is appropriate to enforce our Terms and other agreements or to protect our rights, our customers, our property, our employees, or others;
If we are involved in a business transfer such as a merger, acquisition, bankruptcy, partial or total sale of assets, or other corporate change; and
When User requests or consents to additional sharing or transfer.
Company may disclose or otherwise share information that is not PII (PII) due to anonymization or some other method that results in aggregate data not subject to de-anonymization.
How To Manage Your PII And Communication Preferences
We want to ensure that you are able to manage the kinds of PII we collect and process from you to the extent possible and in accordance with relevant laws and regulations.
PII Provided To Us
Where Company has collected your PII based on User providing it, User may have the right to delete said PII. You can do this via the contact information on our contact page.
PII Collected Automatically
At this time, Company does not respond to “do not track” signals of web browsers. With that said, browsers and devices offer a number of tools that allow you to control whether certain kinds of PII are collected by Company, and we encourage Users to make use of such options should they wish.
Opting Out Of Marketing Communications
Certain communications, such as marketing emails can be terminated by accessing the unsubscribe link at the bottom of the email.
For Residents Of California
The California Consumer Privacy Act (“CCPA”) provides User residing in California with the additional rights listed below.
Company may not be subject to the CCPA but if it is deemed that Company is subject to compliance with the CCPA, this section applies.
The Right To Notice Of Categories Of PII Collected
Company collects the following categories of PII as per the definitions outlined under the CCPA:
Characteristics of protected classifications;
Customer Records Information;
Commercial information; and
Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitudes.
See the section titled The Categories Of PII Collected for additional details on the PII collected by Company.
The Right To Notice Of How Collected PII Is Used
See the section titled How Collected PII Is Used to understand how Company uses information.
The Right To Notice Of How Collected PII Is Shared
Please see the section titled How Collected PII Is Shared to understand how we share information.
A Note On PII Shared With Online Advertising Platforms
The PII we share includes online identifiers such as IP addresses and device identifiers for online advertising. These identifiers being shared make it possible for us to advertise to Users via platforms such as Facebook and Google. Said platforms may use this data to provide advertising services to others as well. Sharing this information with these service providers may be considered a “sale” of PII under the CCPA but we do not receive money in return and the information shared does not include your name or other contact information.
Learn how you can opt-out of the sharing of this kind of information that may be deemed a sale (if applicable) by contacting us via our contact page.
The Rights Of Access, Deletion, And Equal Service
As a resident of California, you also have the following rights (subject to exemptions under the law):
Access: The right to request to know the categories of PII we collect, the purpose for collecting and using such information, the categories of sources of said information, the categories of parties we share it with or sell it to (if applicable), and the specific PII we have collected about you;
Deletion: Request deletion of PII we collect or maintain;
Opt-Out: Opt-out of any sale of PII; and
Non-Discrimination: Not receive discriminatory treatment for exercising your rights under the CCPA.
How To Exercise Your Rights Under The CCPA
To exercise your rights under the CCPA, such as that of access, deletion, opt-out, and non-discrimination, please contact us via our contact page. We will employ verification procedures in line with the CCPA to ensure that you are authorized to exercise these rights.
Territorial Scope Of Company Products And Services
Company offers its products and service to Users in the United States. Specifically, in the context of the European Union and the extraterritorial scope of the General Data Protection Regulation (GDPR), Company does not offer products and services to those jurisdictions.
Data Retention Policy
User’s PII is retained for as long as is necessary for the purpose it was collected, or for the lifetime of the account being active, whichever is longer, and for any additional purposes related to the improvement of the business and to protect the rights and interests of Company.
Company implements reasonable safeguards to protect User's PII.
Company products and services are not aimed at children under the age of 16 and Company does not knowingly collect PII from children under the age of 16. Should you be the legal guardian of someone younger than 16 that has provided Company with their PII, please contact us via our contact page and we will take the necessary steps to delete such information.